It’s also known as engagement marketing, live marketing, or participation marketing, and is often lumped into event marketing-even if it’s a far cry away from traditional conferences. We’re here to guide you as you brainstorm your next activity.Įxperiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.
Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Experiential marketing brings your brand to life with unique experiences - in-person or using virtual event technology.Īfter being separated by screens, consumers and business buyers are ready to engage all their senses while interacting with brands. Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget.
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